02. Product Strategy
Right now you might be saying something like this "Nora, I thought this ecourse was about social media, why is there a module about products? I don't sell products!". It's okay, I haven't lost my marbles, well I have, but that's beside the point.
Let me ask you something, WHY are you on social media? Is it to grow your audience? To advertise your services? To grow your newsletter? Did you just pick a reason from that list and say "yeah, that one"? I'll tell you why you should be on social media - TO GROW YOUR REVENUE. Don't get me wrong, social media can be amazing for growing a community and growing your audience, but if you're not selling anything, what's the point of growing your audience?
How are you going transform a reader of your blog to a paying customer?
We're starting with products and services because that should be the core of your social media strategy. We'll humanize it, make you friends, grow your community and grow your following, but at the end of the day, I want you to know that your strategy is worth your time, because you'll actually profit from it.
Here's the thing about social media; it is so easy to focus on your follow count, retweets, favorites, and comments, so why do we forget to look at conversions? You could have 1 million followers, but if none of those people are or will become paying customers - what's the point?
Yes. Following competitors is important. Building relationships is huge. Engaging with your audience is a must. BUT you need to make that time worth the effort and in order to do that, you need to make sales. This is why having a product plan and having sales paths BEFORE strategizing your social media, is so. darn. important.
Content with you Build
Let's say you bought this course, you were ready to start on social media, and you realized you had no product ideas. Now you have to come up with ideas, build the products/sales page/services - what the heck should you post in the meantime?
This is the beauty of social media. Everyone is curious and everyone wants to know all your secrets - so give it to them! During the time you're building an eCourse or deciding what services to offer, take those plans, questions, ideas and behind the scenes stuff to your channels!
While you plan your new services, products or courses - start to work on building a community. Take part in twitter chats (here's a whole calendar of twitter chats), follow tons of people, start talking to your followers, ask them questions & get involved. You don't have to be putting out a ton of content to grow your follower count. Start with the basics.
- Humor & Jokes
- Questions of the day
- Motivation & Quotes
- Weekly homework or training
- Discounts and giveaways
- Sharing relating content (other people's blog posts, retweeting quotes or your own posts)
- Announcements and updates
- Behind the scenes
- Blog post promotion
- Twitter chats