05. Social Media Basics

Choosing Your Social Channels

When you begin planning to use social media for your business, it can be daunting to look at the 6 most popular and figure out how to be on them all (Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+). You don't need all six to see success. You should probably have an account on all 6, but you really only need to be active on 2 or 3.

For my business I picked Twitter, Instagram and Pinterest. I'm on these every day and posting to them regularly. I still post to Pinterest and Google+ (mostly with automation) but they are not in focus.I put most of my time into my #1 social profile, Twitter. This is where I get most of the traffic from social media to my content and where I find it easiest to communicate with my followers.

Choose your 2-3 accounts to take time on and pick on of those to put 80% of your work into. (We'll talk later how you can use that 80% of your content across all your accounts).

When picking your social media channels, choosing what you're finding success in is important, but you should also consider other factors. The buffer team put together a great guide on picking your channels.

Keep your audience in mind as you select your top 3. Are they mostly women or men? How old are they? If you have no idea what your demographics look like, enroll in Google Analytics and take a look at the audience section and the demographics tab. Here's a look at what my overview is:

This means 83.7% of my audience is female and 41.5% are between the ages of 18-24. That range is who I need to be targeting on social media. Find your audience demographics, and plan your social media channels according to that info.