The Best Way to Get Repeat Clients (It's easier than you think)
For a lot of people, the holidays are their busy season. Products sell like mad before gift-giving and the cold weather hits, but service based business can often see a dip. If you're looking for some ways to get income from past clients, this guide should help.
01. Give Them An Amazing Experience
One of the first steps you can take is to look at your current services. If you are a business coach, you'll want to provide your client with all the resources they need to continue improving after they stop working with you. One of the things you can offer is a list of next steps that could include offers for one of your courses, or maybe a 30 minute catch-up session. Give them options to continue learning using your own tools and courses.
They already liked you enough to purchase from you before, meaning they'd probably be more than happy to purchase "step 2" from you. If you don't have additional resources for them, make some! Make a workbook that helps them continue your techniques after the process ends. Develop a video series of "after the program" steps to help them continue to learn.
There are so many options out there! Get creative and give your clients an amazing experience.
02. Figure Out Your Funnel
This one is huge and so often skipped. You might have a customer buy a $2 ebook from you - how do you get that customer to come back and consider attending your $15 webinar. Or purchase your $47 mini course?
Figure out your funnel/sales pyramid. If you don't know the next steps for your customers, they probably don't either. Laying it out and making a plan for your products can help clearly mark the paths you want your customers to follow.
We wrote an entire blog post about this a few months back, so if you don't have a sales plan laid out - pause and come back to this post after you read the post:
03. Keep In Touch
Add them to an email list, call them to say hey, let them know about new resources, follow them on social media - STALK THEM. Okay, don't do that. But - your clients picked you for a reason. You probably developed a relationship with them while working with them. So, continue that relationship.
It can be as simple as a quick email or you could send them a Starbucks gift card just to be nice. Find little ways to let them know you still care about their success.