Your dream client isn't a unicorn. No, really. She isn't.
She isn't mythological. She isn't hard to find. She might sparkle, but she definitely doesn't require an innocent sacrifice to bring her out.
She IS essential to every single one of your marketing plans and strategies - which makes it critical that you know who she is and how to find her.
Your dream client is out there - and she's waiting to find you.Read More