02. Setting Up an Account


Mailchimp Basics

I only use a few of the tools that MailChimp offers, but it's perfect for beginning on the platform. I use their lists (make as many subscriber lists as you want, easily transfer and add people to the lists), their sign up forms (customizable forms for any site), and their newsletter automation (automatically sends new posts with an RSS feed, customizable newsletter design, easy to use templates and design tools). However, MailChimp has a ton of features that set it apart from other newsletter providers.

MailChimp is the best newsletter tool because of its ability to work with other tools. They have an entire Integration Directory to show you everywhere you can connect MailChimp for a smooth work-flow process. They also have open API which means you can connect to sites like Squarespace and WordPress to add signup forms on your site.


MailChimp has 3 membership options currently available. 

  • Entrepreneur (free for anything under 2000 subscribers and up to 12,000 emails a month)
  • Growing Business (unlimited emails per month, pricing varies by number of subscribers)
  • High Volume Sender (for businesses over 80,000 subscribers, again pricing varies by number of subscribers)

A free account does not give you access to some of the reporting tools or the automated emails, which could be used for an email course or automatic welcome emails and things like that. For a full list of their prices & features click HERE and HERE.

Account Basics

Make a List

The first thing you'll need to do in Mailchimp is create a list for people to join. This is pretty easy and quick. 

On the top bar click on "list", then in the right hand upper side, click the "Create List" button, this will open up a little pop up, click "Create list" one more time. Now there are a couple settings you'll need to set up.

  1. List Name (give it something catchy but descriptive)
  2. The "from" address (your subscribers will see this in their inbox, use your business email)
  3. the "from" name (again everyone will see this, use the name you use online)
  4. Reminder (let your future subscribers know how they got on the list, from your blog, social media or shop)
  5. Add contact info (your subscribers will see this if you don't remove it from email templates)
  6. Notifications (I suggest the daily summary, but you do you boo-boo)

Hit save and boom, you've got yourself an email list.