011. Microblogging on Instagram

Use your social media to its full potential by giving followers a glimpse of your blogging skills.

Instagram is one of the largest social media platforms in the world and it’s not surprising because it combines two things we love. Photos and short stories. For a long time, I was not using my Instagram account to its full potential, and I don’t want anyone else to make that same mistake. So today, we’re going to talk about how to use your Instagram account to microblog.

Microblogging is just mini blog posts. For my own account, I like to use it as a more personal platform. I rarely talk about myself or my life on my site, so my Instagram account allows me to share business tips and my personality in one post.

In order to make the most of your account, there are three steps that you’ll need to take to microblog.

01. Take photos ahead of time

This is pretty easy to do at home or through your day. Get a white poster board or some contact paper. Take photos of your office supplies, your home decor, notes from workshops and anything else that applies to your business. I like to take around 100-150 photos at a time, and edit them all at once using my iPhone app, VSCO cam. It’s free and easy to edit everything quick.

Once I’m done editing I save all my photos to the cloud and hop on my computer. Which leads us to the next step - 

02. Write content in bulk

When you’re blogging regularly, you typically write one post at a time, so this can get hard to get used to. When you’re microblogging on Instagram, you want your posts to flow well together. You want to make sure you’re not repeating content or not explaining ideas well enough.

I usually open a google doc and start writing one post. It might be about starting a blog or using apps for time-saving tips. It can be about any topic you’d like. Once I have 5-10 paragraphs, I break each paragraph into a post. I’ll add any wording that helps the post make sense first, then I’ll add relevant life updates, hashtags and anything else I need for the post to make sense and be helpful.

03. Schedule the content

Once everything is written, I open up Grum.co - this is the tool I use to schedule my Instagram posts. I pick images that best relate to my descriptions and I schedule around 60 posts at a time. I’ll also leave some days empty so I can promote upcoming workshops, exciting life events or just fun posts between my pre-scheduled content. 

It’s a pretty simple process. (1) take photos (2) write content (3) schedule posts. But by doing these steps in order and bulk-creating your Instagram posts, you’ll be saving yourself a ton of time and making sure your audience gets business tips that will truly help them as well as entertain them.

Nora Conrad