The Ultimate Guide to Mailchimp

Mailchimp can be confusing when you first get started. Or maybe you've been using it for awhile now and just want to learn some new tricks. Either way, this post is going to walk you through all the tips and tricks of Mailchimp. We're using a free account for this post so that regardless of how you use the tool, you can access everything we've mentioned in this guide.

Let's get started.


01. Why Mailchimp?

I've tried everything under the sun when it comes to email tools. Convertkit, Mad Mimi, Lead Pages - and about 10 others, I've always come back to MailChimp. Why? Mailchimp is one of the cheapest options on the market that gives you the most features. They're one of the leading providers in the business world and their support team and pages never cease to blow me away.

From someone who's picky and has tried everything else: Mailchimp is the best.

02. Setting Up an Account

Just in case some of you are absolute newbies, I thought I'd show you some of the menu's you'll want to check out before sending your first email. 

PO Boxes

I don't know how many of you have a separate office for your business, but I sure don't. I also don't want to send out my home address to every subscriber. Last year I decided to go ahead and pay for a PO box at our local post office. This way my address stays private and I'm not breaking any laws.

Just for the record - sending mass emails without an address is super illegal and super expensive if you get caught, so don't. I spend $126 per year on a little box and deduct the cost in our taxes. Easy peasy.

API and Integration

Mailchimp has an awesome integration library to help you grow your list from your shops and social media accounts. They also have open API which means you can connect to sites like Squarespace and WordPress to add signup forms on your site.

Here's a quick look at how to add MailChimp forms to your Squarespace site:

03. Lists and Signup Forms

04. Campaign

05. Additional Features

Mailchimp has "learn more" links all over the place that will allow you to read the guides to get extra help. Mailchimp's guides are really helpful and if you ever have questions, you should check there first. Two other helpful features are below along with their help pages so you can dig into them a bit more.

A/B Testing

Can't decide between two subject lines? You don't have to. Let's say you have 100 email subscribers. You can send Subject line A to 10 of them and Subject line B to 10 others. Whichever subject line has the most opens and clicks will then be sent to the remaining 80 subscribers to optimize your open rate.

Read more about A/B testing here.

Segmentation and Groups

One of the best ways to engage your subscribers is by offering them content that aligns with their interests or needs. Groups allow you to break up your lists by interests and Segmentations allow you to break up the list by engagement and other stats. Both of these options allow you to better target your audience and make sure you're always sending helpful content.

A great example of using segmentations could be during a launch. New subscribers probably don't want to see 10 emails from you reminding them of your launch, because they're new! They don't know or trust you yet. You can segment them into a separate list and make sure they only get helpful content that will build that relationship before you start selling.

Learn more about Groups here.

Learn more about Segments here.

Nora Conrad