Behind The Scenes: Setting Up an Office

If you have a hard time focusing while you work, the problem might be your environment. It can be tough to work from home, especially if you don't have a dedicated office space or a bunch of cash laying around to buy new equipment. There are ways you can improve your focus, work in a spot that makes you productive and do it all for only a couple bucks.

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How to Prepare Your Business for the Holidays

It's almost time. Halloween is past and the holidays are going to be running at us full speed. This year I plan to take a couple weeks away from work and clients and deadlines. Here's how you can prepare your business for the busy holiday season and maybe take some time off yourself.

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3 Tools I Swore By and Why I Stopped Using Them

Buffer, ConvertKit, and Wave Accounting - I use to recommend these to everyone I ran into. But, now I don't use them at all anymore. I still think they are incredible tools and I'd still happily recommend all of them, however, I found tools I like better and work best in my systems.

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5 Things you need to do before starting a social media campaign

Some people hear the phrase "social media campaign" and think it's only for big businesses with marketing departments and millions of followers - but that's not true. A social media campaign is any series of posts to social media promoting one product or service. The official definition is "a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms".

Campaigns aren't just posting about your brand either. The key difference is that a campaign is measurable and aims to increase focus and targeting on a specific goal. 

So - odds are, if you sell anything, you should be developing social campaigns to help with a sales goal. Now that you know you need it, let's talk about what goes into creating and running successful campaigns.

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