Back 2 Basics: A Small Biz Spring Cleaning Challenge

Back 2 Basics is our new blog post series launching March 4th. For 10 weeks we're going to work our way through the basics of online business. We'll be cleaning up our own business while working through the series to act as a live case study. In this series, we will be talking about establishing a foundation for your business that will allow you to thrive for the next several years. We're going to address things like business plans, SEO, social media, branding, finding clients and tons of other topics.

Nora Conrad
Three steps to creating a ConvertKit leadbox on Squarespace

If you use Squarespace and ConvertKit, then you know that there is no way of creating a lead box on Squarespace unless you buy lead pages or use a third party app. 

The problem with using a third party app is that ConvertKit does not track analytics which is one of the main reasons for using ConvertKit. 

ConvertKit only tracks emails that are sent directly through ConvertKit. So if you're using a third-party app like Zapier, your analytics are going to show people going to the page but not opting in.

So today I am going to show you how to create a lead box on Squarespace that directly connects to ConvertKit so you can always have the correct analytics information.

Nora Conrad
5 great ways to get your content seen on Pinterest

Pinterest is important for bloggers. Like really important. It's where most of your traffic will probably come from. But I bet you know that or you wouldn't have clicked on this post. So today, we're going to chat about how to get seen on Pinterest and bump up your stats a bit. My team and I planned this post awhile ago and when it came time to write it, I looked at my stats and they weren't all that impressive. Instead of a generic post about those same 10 Pinterest tips you've seen everywhere, we did a case study.

Over 10 days I took the most popular tips I could find and put them to the test to see what helped my stats the most. Below are the top 5 I think will help you grow the quickest and with the least amount of long-term commitment. That means a few days of set up time and your account is set for the year.

Nora Conrad
My January Business Report : A Behind the Scenes Look

One of the best things you can do to grow your business is to start paying attention to your finances. You might do a great job of inputting your sales and expenses into your accounting platform, but if you're not looking at monthly reports, those numbers are meaningless. Maybe you don't even have an accounting system set up.

Every month our team is going to share our finances, stats and monthly outlook. I hope this will be a little motivation for you to start getting your business under control and help our team be more accountable for our sales and expenses each month.

Nora Conrad
How to create the Perfect Value-Filled Blog Post

I'm going to take a wild guess and say if you're reading this you probably have a blog and you want said blog to be better. If that's the case, I'm hoping this post will help you out. If that's not the case you either A) need a blog, in which case, click here or B) have the perfect blog and you're just reading this to see if this post is hypocritical, in which case, bring it on.

We're going to go through all those things you need to do to give your readers the extra "oomph" they're looking for.

Nora Conrad
How to use CoSchedule to Easily Plan a Years Worth of Content

If I told you it was time to plan your content for the next 12 months, what would your reaction be - crying or running? Planning your content doesn't have to be hard. It can actually be incredibly quick if you set up your plans the right way.

Today I'm going to take you through the process we used to set up our content plans in CoSchedule, but don't worry, you can use a regular calendar instead if you're not ready to invest.

Nora Conrad
How to keep a good schedule when you work from home

Working from home sounds like a dream come true to most people. However, it's easy to become distracted by laundry, emails, facebook, lunches and the thousands of chores to do around the house. Working from home means you are surrounded by temptation and you're only held accountable by yourself. Today we're going to stop the distractions and set up a schedule for ourselves.

Nora Conrad
How to go paperless - The 2 important tools you'll need

Evernote and Google Drive are my secret weapons when it comes to a paperless home. We keep the important stuff, wedding license, birth certificates, passports, etc. But every receipt, bill, owner's manual, and paystub are digital. Today we're going to talk about how to take on this massive task and get your files organized.

Nora Conrad
New Year, New You? 30 day goal challenge

I know everyone has different opinions on New Year resolutions - some of us love them and some of them think they’re the most annoying fad in human history. However, I think most of us can believe goals are a good thing. So, this isn’t a new year resolution challenge, it’s a goal challenge that starts at the beginning of a new year.

Learning how to make effective goals and then reach those goals is one of the best things you can do for yourself. A goal is a simple idea, but so many people have trouble reaching them. So, for an entire month, we’re going to focus on goals. How to set them, plan for success, reach the goal and what to do if you don’t reach them.

Whether you love resolutions or not, I hope this challenge will be the first of many improvements you make in this new year.

Behind The Scenes: Setting Up an Office

If you have a hard time focusing while you work, the problem might be your environment. It can be tough to work from home, especially if you don't have a dedicated office space or a bunch of cash laying around to buy new equipment. There are ways you can improve your focus, work in a spot that makes you productive and do it all for only a couple bucks.

ProductivityNora Conrad
How to Prepare Your Business for the Holidays

It's almost time. Halloween is past and the holidays are going to be running at us full speed. This year I plan to take a couple weeks away from work and clients and deadlines. Here's how you can prepare your business for the busy holiday season and maybe take some time off yourself.

3 Tools I Swore By and Why I Stopped Using Them

Buffer, ConvertKit, and Wave Accounting - I use to recommend these to everyone I ran into. But, now I don't use them at all anymore. I still think they are incredible tools and I'd still happily recommend all of them, however, I found tools I like better and work best in my systems.

Tools & ReviewsNora Conrad
5 Things you need to do before starting a social media campaign

Some people hear the phrase "social media campaign" and think it's only for big businesses with marketing departments and millions of followers - but that's not true. A social media campaign is any series of posts to social media promoting one product or service. The official definition is "a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms".

Campaigns aren't just posting about your brand either. The key difference is that a campaign is measurable and aims to increase focus and targeting on a specific goal. 

So - odds are, if you sell anything, you should be developing social campaigns to help with a sales goal. Now that you know you need it, let's talk about what goes into creating and running successful campaigns.

Social MediaNora Conrad