SEO is so much more than metadata and tags. It’s not a short-term fix, but a long-term marketing strategy which includes writing content of value and compelling headings, along with formatting, metadata and more.
Although Google’s algorithms use over 200 signals, you can actually take simple, straightforward SEO measures to vastly improve your search engine ranking.
Google’s #1 mission statement is to “Focus on the user and all else will follow” – they’re looking for “relevant content” with “the best user experience possible”.
So, you can stop inadvertently hurting your potential web traffic - it’s easier than you think.