I support the full operations behind a growing product business: storefront, fulfillment, sales channels, marketing, and the systems that keep a team running. I've spent more than a decade doing this for food and beverage brands, CPG companies, fulfillment warehouses, and my own e-commerce shop, so I know what breaks when a business grows faster than its systems.
Most people find me with the same problem. They built something amazing, and now it's held together with spreadsheets and good intentions. I figure out what's actually broken, build the structure underneath it, and hand it back to you running. No more living inside your own head to keep the business moving.
TL;DR: I take a scrappy setup and transform it into an operation that scales.
See the ways we can work together
Work With MeDistro-first (grocery and retail). I built a custom analytics dashboard from scratch that pulls distributor and syndicated data (KeHE, UNFI, SPINS, Nielsen) into one easy-to-digest view, then wired it into the field merchandising reps and influencer marketing team so they can submit orders and request merch on demand.
Skills: syndicated & distributor data, dashboard building (Supabase · Vercel · SQL), demand planning, trade promo, cross-team workflow
Fully e-comm. TikTok Shop end to end and rebuilt the shipping process into something clean and repeatable, plus Shopify data infrastructure and automated reporting across DTC and wholesale.
Skills: TikTok Shop, Shopify ops, shipping & fulfillment optimization, e-comm reporting
Helped grow it from a handful of clients to 40+ (5k → 53k sq ft) and built the SOPs and systems that let it scale. Now building their custom multi-tenant warehouse management system (Next.js · Supabase) to replace a $1,500/month software patchwork serving 25+ clients.
Skills: systems & SOP design, custom software builds, multi-client logistics, inventory (FIFO, lot codes, kitting)
Ran Amazon Vendor Central operations for 7+ years, disputes, chargebacks, shortage reconciliation, and invoicing.
Skills: Amazon Vendor Central, financial operations, dispute resolution
Built and ran a Shopify business from concept to fulfillment.
Skills: end-to-end e-comm build, Shopify, fulfillment, customer experience
These are my preferred tech stacks — the tools I reach for first when building and running product-brand operations.
Ready to turn a scrappy setup into an operation that scales?
Work with me