portfolio

Operations I've Built,
& the stacks behind them

Distro-first (grocery and retail). I built a custom analytics dashboard from scratch that pulls distributor and syndicated data (KeHE, UNFI, SPINS, Nielsen) into one easy-to-digest view, then wired it into the field merchandising reps and influencer marketing team so they can submit orders and request merch on demand.

Tools & Platforms+

Supabase
Vercel
SQL
Cursor AI
Superhuman
Sunsama
Slack
Google Suite
Excel
Granola
Raycast
PowerPoint
Notion
Notion Calendar
1Password
GitHub
Amazon Seller
Faire
ShipStation
Custom Dashboards

Details+

The Custom Dashboard

The situation. Every Monday started with four-plus hours of copying numbers out of KeHE, UNFI, SPINS, and Nielsen into spreadsheets by hand. By the time the report was done it was already stale, and nobody trusted it enough to move fast.

What I saw. The problem wasn't the reporting. It was that the data lived in five places that never talked to each other. A bigger reporting tool wouldn't fix that. The team needed one source of truth built around how they actually sell.

What I built. A custom analytics dashboard from scratch, on Supabase, Vercel, and SQL, that pulls every distributor and syndicated feed into one view that updates itself. Then I wired it into the field merchandising reps and the influencer team so they can submit orders and request merch from the same place they see the numbers.

The outcome. Four hours of manual reporting, gone. The team makes calls off live data instead of last week's guess. Next, I'm turning the same approach into a production planning app so forecasting stops living in spreadsheets too.

Fully e-comm. TikTok Shop end to end and rebuilt the shipping process into something clean and repeatable, plus Shopify data infrastructure and automated reporting across DTC and wholesale.

Tools & Platforms+

Shopify
Notion
LastPass
ShipNetwork
TikTok Shop
CoSchedule
Google Suite
Raycast
Pirate Ship
UPS
Settle
Dropbox

Details+

TikTok Shop into an integrated channel

The situation. A premium stationery brand was selling well on its own website and in wholesale, and wanted to expand into new channels without adding a second full-time job to anyone's plate.

What I saw. TikTok Shop was the right next channel for them, but most brands treat it like a whole separate project and burn out fast. The only way it sticks is if content and fulfillment are built as repeatable systems, not one-off scrambles.

What I built. I introduced TikTok Shop as the channel to go after, then made it runnable. I created content pillars so the team can make videos without overthinking every one, plus a system for generating ideas and ready-to-use templates built out in CoSchedule so the whole team can work together and see each other's progress. Then I rebuilt the entire shipping process inside TikTok Shop, set up the product catalog, and built custom promotions designed to scale sales instead of fighting them.

The outcome. TikTok Shop runs as a real channel now, with content going out three times a week that feels like a piece of the marketing plan instead of a giant project. The systems do the heavy lifting, so the team keeps it going without me.

Helped grow it from a handful of clients to 40+ (5k → 53k sq ft) and built the SOPs and systems that let it scale. Now building their custom multi-tenant warehouse management system (Next.js · Supabase) to replace a $1,500/month software patchwork serving 25+ clients.

Tools & Platforms+

Supabase
Vercel
SQL
Cursor AI
Superhuman
Slack
Google Suite
Granola
Raycast
Squarespace
Mintsoft
Finale Inventory
SPS Commerce
Amazon Vendor Central
Amazon Seller Central
Python

Details+

A Custom WMS

The situation. The warehouse tracked inventory in Google Sheets and logged incoming POs on paper. It was messy, nothing you'd want to show a client, and if someone was out of town or missed a step, there was no way to look back and see what had actually been done.

What I saw. The bottleneck wasn't space or people. It was that nothing was written down and there was no real system. Everything lived in whoever happened to be working that day. Fix that and the whole operation could grow.

What I built. I started with the part everything else depends on: SOPs, hundreds of them, plus training and onboarding materials that all live in Notion so any team member can keep them current. Then I built a custom warehouse management system on Vercel and Supabase, light enough to actually use and scalable enough to add clients over time. It connects to the different sales channels each customer uses, and every customer gets their own client-facing portal where they can check inventory, see their reports, and run their own.

The outcome. Communication is clearer and less falls through the cracks. Training is simple because the process is the same across every client. And it replaced a software stack that ran about $1,500 a month, saving thousands a year, with a system built for how the warehouse actually works and able to grow with it.

Seven-plus years running Amazon Vendor Central for a beverage brand, but the real work was the system behind it. I built a custom Notion database that tracks every dispute, chargeback, and shortage with clear status, and keeps the documents and receipts needed to fight a chargeback right in the record, so matching them was quick instead of a hunt. Invoicing got fast because the system did the organizing. Everything stayed aligned, nothing slipped, and anyone could jump in, follow the SOP, and create a new invoice.

Tools & Platforms+

Amazon Vendor Central
QuickBooks
Excel
Google Suite

Built and ran a Shopify business from concept to fulfillment.

Tools & Platforms+

Shopify
Google Suite
TikTok Shop
Faire
QuickBooks
PayPal
Stripe
Obsidian
Claude
Kit
Superhuman
Custom Dashboards

Details+

Built my own plant shop from nothing

Sourced my own products, designed and printed custom sticker sheets, built the whole store in Shopify, and managed inventory myself. I sold in person at markets and online through Shopify and TikTok Shop, and I ran the entire thing solo. No team, no marketing help, and not a single paid ad, ever.

Growth came from content. I made videos every day for TikTok, YouTube, and a blog, which drove interest and pushed the site up in search. The whole operation ran out of Notion, with tasks, content, and expenses all in one place.

It worked. I was profitable in two months, built an email list of 10,000 shoppers, and grew past 5,000 followers on TikTok, all organic. After a year, I decided to sell the business.

Profitable in 2 months · 10,000-person email list · 5,000+ TikTok followers · zero paid ads

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