Posts in Running a Business
A Complete Guide to CoSchedule

I used CoSchedule in Spring of 2015 and I loved it, but at the time, the features were limited. After switching to Squarespace I couldn't use all the features I wanted, so I moved to Buffer. But now, CoSchedule has tools for everyone (Wordpress user or not) and I've been using it NON-STOP.

Here's everything you need to know about CoSchedule before you dive in for yourself.

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How to Manage a Remote Team

It’s been said that leading a team is not unlike conducting an orchestra ­– with a lot of practice and attention, you can get everyone to play the same tune. But what do you do if the orchestra members are not only in different rooms but on different continents? How do you get your team to perform a symphony when some members are playing while others are asleep? And how can you expect to get everyone on the same page when even something as simple as ensuring a time-sensitive email is read and actioned can pose a logistical challenge?

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Back 2 Basics: Search Engine Optimization

You might know that SEO is important, but understanding how to improve the SEO on your website can be a little harder. There are the basic tips, like renaming your photos, that are repeated everywhere. Today we're going to dive into HOW to optimize your site for search engines and WHY it's so dang important to do your homework first. Let's get started!

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How to Write a Business Plan (Back 2 Basics 01)

A business plan is the foundation of your business. If you don't have a clear idea of your mission and your goals, you're basically throwing junk at the wall and waiting to see what sticks. However, business plans are boring and long so many of us skip this step. Don't worry, this business plan is short and sweet. Feel free to dig more in-depth if you'd like to get more details down, but for now, let's focus on the basics.

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New Year, New You? 30 day goal challenge

I know everyone has different opinions on New Year resolutions - some of us love them and some of them think they’re the most annoying fad in human history. However, I think most of us can believe goals are a good thing. So, this isn’t a new year resolution challenge, it’s a goal challenge that starts at the beginning of a new year.

Learning how to make effective goals and then reach those goals is one of the best things you can do for yourself. A goal is a simple idea, but so many people have trouble reaching them. So, for an entire month, we’re going to focus on goals. How to set them, plan for success, reach the goal and what to do if you don’t reach them.

Whether you love resolutions or not, I hope this challenge will be the first of many improvements you make in this new year.

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Creating an Online Resource Library with Evernote

If you’ve been around Nora’s blog at all, I’m sure you can tell that she’s a huge user of Evernote. I’m the same way, absolutely loving Evernote. I first discovered it in high school as a way to take notes on my laptop, but now it’s so much more than that. 

I think my favorite thing about Evernote is the ability to put just about anything in it, and over the years, I’ve created this crazy resource library of almost everything in my life. Today I’m going to break down the different areas of my life that I use this resource library for, and how I use tags to keep it all organized.

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Your dream client isn't a unicorn.

Your dream client isn't a unicorn. No, really. She isn't. 

She isn't mythological. She isn't hard to find. She might sparkle, but she definitely doesn't require an innocent sacrifice to bring her out.

She IS essential to every single one of your marketing plans and strategies - which makes it critical that you know who she is and how to find her. 

Your dream client is out there - and she's waiting to find you. 

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