Some people hear the phrase "social media campaign" and think it's only for big businesses with marketing departments and millions of followers - but that's not true. A social media campaign is any series of posts to social media promoting one product or service. The official definition is "a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms".
Campaigns aren't just posting about your brand either. The key difference is that a campaign is measurable and aims to increase focus and targeting on a specific goal.
So - odds are, if you sell anything, you should be developing social campaigns to help with a sales goal. Now that you know you need it, let's talk about what goes into creating and running successful campaigns.