Posts in Social Media
What's the Difference between Native Advertising and Content Marketing?

Every day we come across hundreds, if not thousands of online ads. In a fast-changing world, it’s difficult to ignore messages such as “subscribe here” and “buy now.” Approximately $21 billion is the amount expected to be spent on native ads in 2018. That’s a huge amount that only goes to content. Content is king and that’s why we have professional content writing services such as https://writersdepartment.com/ that offer writing help to those with tons of writing jobs.

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5 Things you need to do before starting a social media campaign

Some people hear the phrase "social media campaign" and think it's only for big businesses with marketing departments and millions of followers - but that's not true. A social media campaign is any series of posts to social media promoting one product or service. The official definition is "a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms".

Campaigns aren't just posting about your brand either. The key difference is that a campaign is measurable and aims to increase focus and targeting on a specific goal. 

So - odds are, if you sell anything, you should be developing social campaigns to help with a sales goal. Now that you know you need it, let's talk about what goes into creating and running successful campaigns.

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A Complete Guide to Coschedule

I used CoSchedule in Spring of 2015 and I loved it, but at the time, the features were limited. After switching to Squarespace I couldn't use all the features I wanted, so I moved to Buffer. But now, CoSchedule has tools for everyone (Wordpress user or not) and I've been using it NON-STOP.

Here's everything you need to know about CoSchedule before you dive in for yourself.

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Moving from WordPress to Squarespace

Over the last few month's I've heard a lot about Squarespace. First it was Lauren Hooker raving about the site, then in a webinar with Mariah and Jen. I've always loved the idea of a drag-and-drop web builder.

I used weebly when I first started blogging and freewebs (now webs) way back in middle school. Both were drag-and-drop interfaces which required little coding. Don't get me wrong, I LOVE WordPress. You can do amazing things with their platform and build beautiful sites, but I need some simplicity right now. 

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Let's Talk About Images

Images make your posts more interesting. We humans are very easily distracted. We need to be able to scan a article to decide if we really want to dig into the content of it. Images make your posts more attractive and more readable if used correctly. I want to talk about how to create graphics for your blog, where and how to format them and how to optimize them for search engines and visitors.

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A Simple Guide to SEO

The problem with SEO (search engine optimization), is that search engines are constantly changing how they find websites. It's impossible to stay up-to-date on all the changes and still focus on your content. That's why I love Yoast SEO.

Yoast is a plugin for WordPress, it's also known as the best tool ever. Okay I made that up, but it is a fantastic resource and a quick way to help those search engines find you, without wasting time.

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